We’re Freestyle Internet, a UK-based web development partner helping businesses squeeze the most value out of their websites.
We cover quite a bit of ground, performing technical benchmarks and building great code from the ground up.
Some of our most popular services are our WordPress care plans, offering ongoing maintenance and support for our clients’ high-performing websites.
We’ve been in this industry for many years, so much of our success undoubtedly comes from our experience.
And we know that we couldn’t maintain our websites quite as well as we do if it wasn’t for Glow, so we’d like to share a few of the ways that it helps us.
Why we use Glow
We use Glow because it helps us in practically every aspect of what we do. It helps us connect with our clients more easily, through simple, jargon-free reporting that everyone can understand.
It helps us communicate more quickly, and with confidence.
And perhaps most importantly of all, it allows us to do more with less; we can manage multiple websites, simultaneously, without draining resources.
And when you do what we do, that matters.
At Freestyle, we believe in providing a comprehensive, well-rounded service for our clients.
And that means offering four different kinds of maintenance services that come together to ensure every website keeps performing to the best of its ability.
Glow helps us out with all four of these.
1. Corrective maintenance
Not every bug is going to be picked up during testing.
That’s completely normal.
However, what we don’t want is for our clients’ users to find them first.
Corrective software maintenance is a service which enables us to resolve any identified issues quickly, before they impact the user experience.
As you can probably imagine, the ability for issues to be reported quickly – and responded to quickly – is critical in this situation.
Time is of the essence and Glow is the ideal tool for this.
Our clients are able to easily report any bugs they’ve found, and Glow’s system helps us to organise and prioritise these tasks, all through a single, easy-to-use dashboard.
Automatic updates are sent when we reply to or close a ticket, so our clients are always in the loop.
2. Adaptive maintenance
Sometimes, there’s nothing exactly ‘wrong’ with a website itself.
However, changes in the world around it mean that it no longer fits into its environment in the best way.
Adaptive software maintenance allows us to make tweaks to a site to ensure it’s remaining relevant and compliant.
Glow is all about communication.
And we’ve found it to be the best tool for keeping our clients aware of what’s going on in the wider digital community.
It allows us to effectively communicate any upcoming regulatory changes (for example, changes to how customer data is handled) or code environment changes, and prepare clients for any work required.
Changes can often be confusing for clients if they don’t know how best to approach the situation.
With Glow, everything’s clear.
3. Perfective maintenance
No website will ever be perfect upon initial launch.
That’s because websites are built for personas.
We build the sites that we think users are going to want based on what we know about them. But in the real world, they may need something different.
Perfective maintenance solves the problem.
To carry out this type of maintenance in the best possible way, we make use of another of Glow’s features: automated performance scans.
These insights have been massively valuable to us, instantly showing where there are issues relating to Core Web Vitals, and alerting us when a performance rating drops below a certain threshold.
This allows us to act quickly, eradicating any on-site elements that are impacting the user experience, and adding new features to deliver improved outcomes.
4. Preventive maintenance
Websites aren’t a one-time thing.
They deteriorate over time, and need to be updated regularly to ensure they’re performing to the best of their ability.
Preventive maintenance is just that; it’s a way of applying updates and changes today, to keep websites working well tomorrow – and beyond.
Once again, Glow is our secret weapon for delivering this service with confidence.
We automatically receive alerts when there are security vulnerabilities, or when old versions of plugins are being used.
This means we can take the right action now to avoid issues in the future.
We really love Glow’s colour-coded system which means we can check site health quickly. And the ability to bulk update all WordPress plugins and themes – for all sites – from a single dashboard is a fantastic timesaver.
Providing unbeatable value to our clients
Ultimately, what Glow does is make it easier for us to show our clients they’re making the best possible decision by partnering with Freestyle Internet.
We can tell them, of course.
We can share our experience with them, explain why they need a maintenance plan, and help them select the right WordPress care package for their needs.
But we need to be able to show real evidence, too.
And that comes from Glow.
Glow allows us to demonstrate our expertise in a way that brings incredible value to our clients.
It automates some of the more predictable aspects of maintenance and support, too. This allows us to spend less time on administrative tasks, and more time helping our clients succeed online.
Since we started using the software, we’ve been absolutely thrilled with what Glow has done for us – and for our clients.
And we can’t wait to see what new features are introduced in the future.